For SMASH Fruit Drink, I developed and executed a television commercial in Sinhala and English. This project was a fantastic opportunity to create a brand narrative that is both culturally relevant and universally appealing.
The TVC’s storyline is simple yet effective, focusing on the moment of pure refreshment that comes with a sip of SMASH. The visuals are bright and engaging, showcasing the fruit’s natural appeal, while the Sinhala voiceover and music are tailored to connect directly with the local market. This commercial is a testament to how a short format can deliver a powerful message, building a strong and positive association between the brand and its audience.
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