For this project, I created a dual-purpose leaflet design for a helmet brand, a task that required both a focus on brand identity and product detail. My work included a company profile leaflet and a separate product showcase leaflet. The design is sleek and professional, using a bold color palette and dynamic layouts to communicate the company’s core values, mission, and commitment to rider safety. It’s a piece designed to build brand loyalty and trust from the first glance.
Each product page was carefully structured to present technical information, key selling points, and high-resolution images in an accessible format. The visual hierarchy was key, ensuring that crucial details like safety certifications, ventilation systems, and materials were clearly highlighted. The final result is a professional set of leaflets that effectively promotes the brand and its high-quality products.
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